You’ll recall I wrote last year about the launch of Vennli .
We were very fortunate to have Marketing Association as our first customer in NZ.
They used Vennli (& me) to evaluate the relationship between their customers, their Short Courses offering and their competitors.
Take a look at the note below from Tony Mitchell, MA CEO to see what a great success the project proved to be.
"Marketing Association members rate the ongoing development of marketing skills and expertise as the most important membership deliverable in the fast changing world of marketing. With that in mind, I was talking with growth strategist, Rob Bree, about the challenges we faced delivering against marketers’ needs for short courses due to the rapid growth of digital and other new forms of competition developing.
Rob suggested we consider the Vennli tool to gain insights as it has a proven track record in this area. Key points that raised my interest were:
1. the visual aspect of Vennli and its ability to immediately focus businesses in on what really matters most to customers,
2. a deeper look at our competition,
3. and access to Rob’s expertise.
Rob ran the project in a really professional manner which the MA team found very enjoyable and educational, and he brought a lot of added value over and above the tool itself.
The outcome has been greatly improved clarity on our customers, how they perceive us and how we compare to the competition. Due to the tool’s flexibility, it has also led to greater insights into our customer persona groups. This has allowed the MA to make key decisions based on these customer insights.
Vennli is extremely easy to use and my team are now trained in how to query the database for useful insights over and above the initial aims of the project. It shattered some myths as well as confirming some of our suspicions. It provides us with a really robust basis for inquiry and decision-making. The quality and reliability of the data means we can make strategic decisions with a high degree of confidence, using data collected from over 200 members and non-members.
I would recommend Rob Bree and Vennli, as the basis for strategy development, to any business wanting to better understand the relationship between their brands, customers and competitors."
I’d love the opportunity to assist you or your colleagues with developing your growth strategy. And, if appropriate, we can apply Vennli to the project. Give me a call, I’d love to hear from you.