BMSW is the sole licence holder for the uniquely powerful growth finding tool, Vennli.
Vennli is a choice visualization analytics platform. We combine ongoing customer surveying and a proven competitive strategy model within an advanced data visualization and analytics software. We make it easy to understand how customers make choices so that businesses can take quick, precise actions. Ultimately, we enable businesses to accelerate growth by being different from competitors in ways important to customers.
Vennli believes that the best strategies aren't top-down, they're outside-in, starting with the customers' needs and wants. We passionately believe continuous growth will result when the customer’s voice drives decision making.
If you want to learn more about Vennli, check out an overview.
"In that way I have definitely seen my business and people develop new skills. It also makes it easier for me to challenge my team to aim higher and deliver fresh thinking. He works across our portfolio and has also worked with our surgical team to assist with the positioning and marketing of a new therapy."
Fisher & Paykel Healthcare
"We worked with Rob first as a design coach, and then as acting marketing manager, when we had a gap in our organisation. We really enjoyed working with Rob and drawing on his experience and enthusiasm. Rob brought a new vision to our marketing group, concentrating on customer empathy and up-skilling the team."
"I have worked with Rob for 4 years since the research industry merged two separate industry associations into Research Association New Zealand. Rob was instrumental in both facilitating and then executing the successful merger. He is a master facilitator, always taking a very organised and analytical approach."
Research Association New Zealand
" Since 2008 Rob has led a wide variety of initiatives on our behalf ranging from market research and business process analysis to new venture explorations, strategy development, customer loyalty rewards and marketing training. He has consistently brought a healthy balance of understanding what our business is trying to achieve."
"Tasman Insulation commissioned Rob Bree to assist us develop and drive our business strategy and marketing plans. Working closely with the senior team and then the marketing team, Rob rapidly developed an understanding of the underlying issues and opportunities that our market and business faces."
Tony Te Au,
Tasman Insulation (Pink Batts) NZ
"We commissioned Rob to help us develop the Five Year Growth Strategy. He really delivered on our expectations of the project. What stood out for me was his refreshing and 'real' approach to life in business. He was excellent at identifying the true breakthrough strategy and got us focused on the required actions to help us achieve our aims."
Charlie's Trading Company
"Rob did a fantastic job deciphering who we are and what our Purpose is. I liked the way he worked out what we were good at, where we had potential and then linked that through to true market opportunities."
"ScanCam™ is a new security technology we designed and developed for the global retail industry right here in NZ. Rob got right to work helping us with the development of a marketing proposition and strategy."
Zenith Asset Management Ltd
"Rob has a long-standing association with the advertising industry going back to his early marketing career. He is well known in industry circles as someone with a unique understanding of clients and agencies who can be relied on to act with integrity across the many business relationships he holds."
Communications Agencies Association NZ
"We engaged Rob to facilitate and lead a review of the NAB market offering and organization structure. His experience in business allowed him to quickly identify and understand our unique issues and opportunities."
Newspaper Advertising Bureau
"MYFARM contracted Rob to conduct a thorough, independent review of our brand, marketing and sales process. During the first day he drilled down into our business model, our customer tiers, our competitive advantages and our customer journey."
"Rob will be used as a yard stick for all others. His compact and very intense session left us much clearer on who we are, what we are about, and what we need to do to achieve our goals. He then gave us a document which we can use as a tool to keep us on our chosen path."
Renaissance Brewing Company
"We engaged Rob to develop a World Bank funded marketing strategy and marketing tools aimed at promoting Vanuatu’s seasonal labour workforce. From my first meeting with Rob, I knew the project would be a success. His ability to quickly understand the complexities of the assignment was outstanding."
Pacific Cooperation Foundation
BMSW is the exclusive license-holder for Vennli in New Zealand
Vennli is a survey-based choice-modelling tool that uses customer choice to analyse markets and illuminate growth-creating strategies for business
The Vennli company is USA based and NZ is supported by an Australian partner firm Choice To Growth
It is a software platform that enables the user to understand the customer purchase decision process and where to allocate resources in order to maximise growth opportunities
It is easy to set up, easy to use, fast to implement and represents excellent value compared with a range of other comparable research and strategy tools
Contact us for a comprehensive demonstration
Marketing Association members rate the ongoing development of marketing skills and expertise as the most important membership deliverable in the fast changing world of marketing. With that in mind, I was talking with growth strategist, Rob Bree, about the challenges we faced delivering against marketers’ needs for short courses due to the rapid growth of digital and other new forms of competition developing.
Rob suggested we consider the Vennli tool to gain insights as it has a proven track record in this area. Key points that raised my interest were:
1. the visual aspect of Vennli and its ability to immediately focus businesses in on what really matters most to customers,
2. a deeper look at our competition,
3. and access to Rob’s expertise.
Rob ran the project in a really professional manner which the MA team found very enjoyable and educational, and he brought a lot of added value over and above the tool itself.
The outcome has been greatly improved clarity on our customers, how they perceive us and how we compare to the competition. Due to the tool’s flexibility, it has also led to greater insights into our customer persona groups. This has allowed the MA to make key decisions based on these customer insights.
Vennli is extremely easy to use and my team are now trained in how to query the database for useful insights over and above the initial aims of the project. It shattered some myths as well as confirming some of our suspicions. It provides us with a really robust basis for inquiry and decision-making. The quality and reliability of the data means we can make strategic decisions with a high degree of confidence, using data collected from over 200 members and non-members.
I would recommend Rob Bree and Vennli, as the basis for strategy development, to any business wanting to better understand the relationship between their brands, customers and competitors.